Principal photography on Christopher Nolan’sThe Dark Knight Risesonly startedyesterday, and the movie’s viral marketing campaign is already underway.
This morning, fans atJoBlobegan noticing a strange repeating chant on the film’s official website,TheDarkKnightRises.com.A member of theSuperHeroHype forumshas since deciphered the audio message and there is a Twitter hashtag embedded in the spectrum. Tweeting #thefirerises uncovers a tiny pixel on aseparate page(you may also want to followTheFireRiseson Twitter).
As of right now, the pixels are still slowly forming something against a black background. But once you have Internet sleuths digging for clues, they don’t stop. Before the pixel puzzle could be completed, fans discovered the secret image.
It’s Tom Hardy as Bane. See for yourself (click to enlarge).
Presumably, alternate reality gaming company 42 Entertainment is behind the puzzle, since they were the masterminds orchestratingThe Dark Knight’s successful viral campaign, including the series of“Why So Serious?” websites and clues that revealed the first photo of Heath Ledger as The Joker and elaborate scavenger hunts built around Harvey Dent’s faux political campaign. 42 Entertainment also staged the“Flynn Lives” Comic-Con festivities surrounding Disney’sTron: Legacy. I’m sure there’s more to come.
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