пятница, 31 декабря 2010 г.

'Tron: Legacy' Tops Weak Weekend

Tron LegacyDisney’sTron: Legacyfinished first, as expected, but dipped below expectations with a $44 million start on an otherwise slow weekend at the box office.

28 years after the neon-lit original, the sequel captured fanboy interest with its impressive digital imagery, but the story lacks broad appeal and the reviews were a mixed bag. The studio had hoped for $50 million or better for the expensive holiday tentpole after sinking a reported $170 million into its production budget and another $120 million on a 2-year marketing blitz that dazzled Comic-Con attendees (twice).

But it seems the Mouse House somehow hadn’t considered Tron would return as a niche property that only appeals to those cultish few fans of the first and a demographic that wasn’t even alive when the original was in theaters. Instead,Tron 2opened belowWatchmen’s numbers, which was considered a disappointment at the time in geek circles.

Though it isn’t the end of the (digital) world forTronas the slow weekend builds into a film frenzy during the Christmas holiday season. With the continued availability of 3D and IMAX theaters, Disney could definitely make its money back when everything is said and done.  But Disney may be putting the brakes on its plans for more lightcycles and ultimate frisbee battles until that happens.

Warner Bros’Yogi Bearmade $16.4 million, placing it on the low end of live-action talking animal flicks with the likes ofStuart Littleand its tiny sequel. Again, the Christmas season will determine its longevity, but families may turn up for other, newer wacky adventures, likeGulliver’s Travels, instead ofthisparticular dopey, paint-by-numbers movie.

The second weekend forThe Chronicles of Narnia: Voyage of the Dawn Treadercleaved its lowly opening take in half, granting $12.4 million on the third C.S. Lewis adaptation. The Fox film still hasn’t managed to meet the opening weekend numbers of the first two (when the series was housed at Disney), but international audiences adore these movies. Nearly 75% of its total has come from markets overseas thus far.

Paramount’s Oscar hopefulThe Fighterexpanded from 4 locations to 2,504 and played well to its adult demographic (87% over 25, according toDeadline). The David O. Russell-directed drama added $12.1 million and more exposure for Christian Bale’s much-talked-about supporting performance.

Rounding out the top five was Disney’sTangled, still holding strong, with $8.8 million.

James L. Brook’s inordinately expensive ($120M) How Do You Knowbombed with a meager $7.5 million debut, failing to reach even modest expectations. Jack Nicholson, Reese Witherspoon, Owen Wilson, and Paul Rudd don’t come cheap, but there’s no reason that amount should have been dumped on a rom-com of any kind. Their combined price tag coupled with a forgettable title (inexplicably lacking a question mark) spelled certain failure weeks ago, but this is a financial disaster.

3-Day U.S. Weekend Actuals (December 17-19):
1. Tron: Legacy $44 million
2. Yogi Bear $16.4 million
3. The Chronicles of Narnia: Voyage of the Dawn Treader $12.4 million
4. The Fighter $12.1 million
5. Tangled $8.8 million
6. The Tourist $8.5 million
7. Black Swan $8.4 million
8. How Do You Know $7.5 million
9. Harry Potter and the Deathly Hallows: Part 1 $5 million
10. Unstoppable $1.8 million


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